Case study
LeadManager
Lead capture and pipeline tooling integrated with marketing and sales operations.
Node.js
React
PostgreSQL
REST
AWS
Problem
Marketing and sales needed reliable lead flow with minimal duplication and fast operational visibility.
Role focus
Backend throughput, data quality rules, and pragmatic UI for day-to-day operators.
Architecture
- Node.js services for ingestion and APIs
- PostgreSQL as system of record
- React dashboards for operators
Challenges
- Idempotency and deduplication at scale
- Reporting queries without impacting writes
- Incremental delivery alongside changing requirements
Outcomes
- More predictable ingestion under peak traffic
- Clearer data model for downstream analytics
- Faster iteration loops with stable API boundaries